Breza Birch Water is pure sap directly tapped from birch trees. Birch water is a traditional beverage enjoyed for thousands of years in Northern & Eastern Europe, known for its light, crisp, refreshing taste. We at FAI are very pleased to be creating this new brand for a fairly new beverage category that's as fresh as the product itself.
tapped from trees
Hydrates your body faster than water.
Naturally detoxifying & full of health-enhancing nutrients
Naturally gluten-free and vegan
Less sugar & calories than coconut water
FRESH PACKAGING FOR A FRESH CATEGORY
Birch water sounds like a new idea, but it's actually been enjoyed as a refreshment in Europe for centuries. Here in the US, birch water is somewhat new to the market, and we here at FAI are honored to have the chance to create the face of such a new and healthy product.
FAI was tasked to create the Breza brand from the ground up, including everything from designing the logo mark to brand colors, brand voice, fonts, textures, & taglines.
Birch water is pure sap directly tapped from
We developed a series of icons to represent different aspects of the beverage; from hydration and vitality, to a group of icons explaining the process by which birch water is harvested.
"The Breza factory...
tapped directly from birch trees in Belarus."
Breza Birch Water
FAI was also tasked to create Breza's website, mobile site, and ecommerce shop.
After the release of the original Organic and Natural Breza Birch Water products, Breza Sparkling Birch Water packaging was then designed and created for market.