BREZA BIRCH WATER

PROJECT INFO

Breza Birch Water is pure sap directly tapped from birch trees. Birch water is a traditional beverage enjoyed for thousands of years in Northern & Eastern Europe, known for its light, crisp, refreshing taste. We at FAI are very pleased to be creating this new brand for a fairly new beverage category that's as fresh as the product itself.

CLIENT

AUBERRON

BRANDS

PROJECT SCOPE

BRAND DESIGN

PACKAGE DESIGN

WEB DESIGN

ECOMMERCE

PRODUCTION

tapped from trees

NURTURED BY

NATURE

Hydration +

Rejuvenation

Hydrates your body faster than water.

Vitality +

Wellness

Naturally detoxifying & full of health-enhancing nutrients

All-natural +

Non-GMO

Naturally gluten-free and vegan

USDA Organic

Certified

Less sugar & calories than coconut water

FRESH PACKAGING FOR A FRESH CATEGORY

Birch water sounds like a new idea, but it's actually been enjoyed as a refreshment in Europe for centuries. Here in the US, birch water is somewhat new to the market, and we here at FAI are honored to have the chance to create the face of such a new and healthy product.

BRAND

DEVELOPMENT

FAI was tasked to create the Breza brand from the ground up, including everything from designing the logo mark to brand colors, brand voice, fonts, textures, & taglines.

Birch water is pure sap directly tapped from

birch trees

CUSTOM

ICONOGRAPHY

We developed a series of icons to represent different aspects of the beverage; from hydration and vitality, to a group of icons explaining the process by which birch water is harvested.

"The Breza factory...

tapped directly from birch trees in Belarus."